Strategic Creative Operations& Motion Leadership

7+ years of experience bridging the gap between artistic vision and operational scale. Proven track record in managing large-scale creative teams, standardizing workflows, and delivering high-impact video content for leading tech and education platforms.

Professional Journey

Apr 2026 - Present

AI Creative

TabSpace

  • Transformed creative briefs into structured AI video prompts, scene breakdowns, visual directions, and image-to-video generation instructions.

  • Created prompts for digital ads, product videos, social media content, UGC-style concepts, and brand campaign visuals.

  • Directed visual elements such as composition, camera movement, lighting, mood, environment, subject action, and storytelling flow.

  • Edited and refined AI-generated video outputs to improve pacing, transitions, visual continuity, audio timing, and final delivery quality.

  • Collaborated with creative and marketing teams to ensure AI-generated outputs aligned with brand direction, campaign goals, and platform needs.

  • Reviewed AI-generated results and optimized prompts to improve consistency, realism, product clarity, and overall visual quality.

  • Applied motion design and video editing experience to support shot flow, cinematic direction, and post-production refinement.

Sept 2024 - Present

Freelance Creative Specialist

Self-Employed

  • Handled various freelance creative projects for multiple clients and brands, including Kemenkes, IDX, Pertamina, BSI, Fatsport, Brighton, Network Singapore, Bootskamp, Leverate×Gojek, and Mahadalang×Toyota.

  • Supported creative project execution across different formats and client needs, ensuring each output aligned with the required brief, brand direction, and production standards.

  • Collaborated with clients, agencies, and creative teams to understand project objectives, manage feedback, and deliver polished creative materials within agreed timelines.

  • Applied experience in motion design, video editing, visual storytelling, and creative production to support diverse project requirements.

  • Maintained consistent attention to detail, visual quality, and clear communication throughout each project workflow.

Jul 2024 - Sep 2024

Motion Artist (Freelance)

Freshminds

  • Created and produced comprehensive motion graphic videos using Adobe After Effects, Premiere Pro, and Illustrator to fulfill project requirements.

  • Actively participated in project meetings and client discussions, contributing to analysis and problem-solving for smoother workflows.

  • Ensured all motion graphics met high visual quality and company aesthetic standards.

Impact & Achievements

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Scale Leadership

Successfully scaled and managed a creative department of over 100 professionals. Implemented structural hierarchies, feedback loops, and performance tracking metrics that improved team retention and output quality simultaneously.

100+Team Members Managed
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Volume Production

Oversaw the end-to-end production pipeline for massive educational content libraries.

40k+Videos Produced
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Workflow Standardization

Architected cross-departmental workflows linking instructional designers, illustrators, and animators. Reduced production bottlenecks by 40% through standardized naming conventions and template utilization.

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Business Impact

Bridged the gap between creative execution and business OKRs. Aligned creative resource allocation with high-priority product launches, resulting in on-time delivery for major campaigns across SE Asia.

Core Capabilities

Operations & Professional

Project ManagementResource AllocationCollaborationProblem SolvingImprovement InitiativesTime Management

Creative & Video

Motion GraphicsVideo EditingVideographyArt DirectionVisual Storytelling

Tools & Technology

Adobe Creative SuiteG-SuiteMicrosoft OfficeAI Workflow Integration

Education & Recognition

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Bachelor of Computer Science: System Information

Universitas Amikom Yogyakarta

Sep 2013 - Mar 2017
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Winner Best of Visual Effects

Internal Campus Competition

Awarded 2016
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Most Collaborative Employee of the Year

Ruangguru

Awarded