Strategic Creative Operations& Motion Leadership
7+ years of experience bridging the gap between artistic vision and operational scale. Proven track record in managing large-scale creative teams, standardizing workflows, and delivering high-impact video content for leading tech and education platforms.
Professional Journey
AI Creative
TabSpace
Transformed creative briefs into structured AI video prompts, scene breakdowns, visual directions, and image-to-video generation instructions.
Created prompts for digital ads, product videos, social media content, UGC-style concepts, and brand campaign visuals.
Directed visual elements such as composition, camera movement, lighting, mood, environment, subject action, and storytelling flow.
Edited and refined AI-generated video outputs to improve pacing, transitions, visual continuity, audio timing, and final delivery quality.
Collaborated with creative and marketing teams to ensure AI-generated outputs aligned with brand direction, campaign goals, and platform needs.
Reviewed AI-generated results and optimized prompts to improve consistency, realism, product clarity, and overall visual quality.
Applied motion design and video editing experience to support shot flow, cinematic direction, and post-production refinement.
Freelance Creative Specialist
Self-Employed
Handled various freelance creative projects for multiple clients and brands, including Kemenkes, IDX, Pertamina, BSI, Fatsport, Brighton, Network Singapore, Bootskamp, Leverate×Gojek, and Mahadalang×Toyota.
Supported creative project execution across different formats and client needs, ensuring each output aligned with the required brief, brand direction, and production standards.
Collaborated with clients, agencies, and creative teams to understand project objectives, manage feedback, and deliver polished creative materials within agreed timelines.
Applied experience in motion design, video editing, visual storytelling, and creative production to support diverse project requirements.
Maintained consistent attention to detail, visual quality, and clear communication throughout each project workflow.
Motion Artist (Freelance)
Freshminds
Created and produced comprehensive motion graphic videos using Adobe After Effects, Premiere Pro, and Illustrator to fulfill project requirements.
Actively participated in project meetings and client discussions, contributing to analysis and problem-solving for smoother workflows.
Ensured all motion graphics met high visual quality and company aesthetic standards.
Impact & Achievements
Scale Leadership
Successfully scaled and managed a creative department of over 100 professionals. Implemented structural hierarchies, feedback loops, and performance tracking metrics that improved team retention and output quality simultaneously.
Volume Production
Oversaw the end-to-end production pipeline for massive educational content libraries.
Workflow Standardization
Architected cross-departmental workflows linking instructional designers, illustrators, and animators. Reduced production bottlenecks by 40% through standardized naming conventions and template utilization.
Business Impact
Bridged the gap between creative execution and business OKRs. Aligned creative resource allocation with high-priority product launches, resulting in on-time delivery for major campaigns across SE Asia.
Core Capabilities
Operations & Professional
Creative & Video
Tools & Technology
Education & Recognition
Bachelor of Computer Science: System Information
Universitas Amikom Yogyakarta
Sep 2013 - Mar 2017Winner Best of Visual Effects
Internal Campus Competition
Awarded 2016Most Collaborative Employee of the Year
Ruangguru
Awarded